Our Services

Our
Services

For more than 30 years, we've delivered principled, effective public affairs strategies across New York's most complex political and regulatory environments.

Land Use Consulting
01

Building New York,
Block by Block

Successful land use and development projects require the creation of thoughtful, comprehensive public affairs campaigns…and a sincere commitment to engaging with the communities where you want to build.

YNY is widely-acknowledged as an innovator in the creation of such campaigns, combining direct lobbying and organizing with polling and targeted messaging and media. Along with projects such as Two Trees' Domino Sugar and Wegmans in the Brooklyn Navy Yard, YNY's high-profile successes have benefited communities across the five boroughs.

IKEA Brooklyn, Red Hook
Notable Projects
  • IKEA Red Hook
    Borough-wide campaign securing community and political approval for IKEA's Brooklyn flagship in Red Hook — one of the largest retail developments in city history.
  • Superior Ink
    Residential development in Manhattan's West Village for The Related Companies, navigating a dense community process in one of the city's most scrutinized neighborhoods.
  • Flushing Commons
    Major mixed-use development in downtown Flushing, Queens for F&T Group and the Rockefeller Group, requiring multi-agency approvals and broad community engagement.
  • Dock Street, Dumbo
    Secured the first-ever public school shell in a major residential development by Two Trees Management - a rare opportunity to simultaneously advance housing and public education goals in Brooklyn.
  • Whole Foods, Gowanus
    Community engagement strategy for Whole Foods Market's entry into the evolving Gowanus neighborhood, in a cutting edge project with the neighborhood's first roof-top garden and electric vehicle chargers.
  • Housing Developments
    YNY has navigated complex ULURP processes for a range of residential and mixed-use housing development projects across the five boroughs, advancing community priorities alongside developer goals.
Legislative & Budget Lobbying
02

Legislative Wins That Reshape New York

YNY is recognized by lawmakers and staff alike as substantive, forthright and principled advocates for our clients. We've always believed that good lobbyists can be valuable informational and policy resources and can play a key role in crafting thoughtful legislative solutions.

We have extensive experience in developing, supporting and opposing legislation in Albany and at City Hall and a proven record of securing millions of dollars in both programmatic and discretionary funding for our clients.

New York State Capitol staircase
Notable Wins
  • Pandemic-Era Policies & Outdoor Dining
    Permanent legislation for the NYC Hospitality Alliance — turning pandemic-era policies and Executive Orders into lasting law that rescued the restaurant industry and transformed New York City's streets.
  • Brooklyn Tech's Tech Foundry
    Secured a $5 million state grant for Brooklyn Technical High School's innovation initiative, expanding access to cutting-edge STEM programming for thousands of students.
  • SUNY Downstate
    Delivered over $1 billion in New York State investments to preserve and strengthen a vital Brooklyn public hospital and medical school serving underserved communities.
  • NYC Outward Bound CREW Initiative
    Baselined DOE funding for public school social-emotional learning programs, ensuring sustainable resources for students across the five boroughs.
  • NY Family Immigrant Unity Project
    Working with the NYC Council and public defender organizations to expand funding for legal representation of families facing deportation — bringing YNY's full strategic capacity to bear on one of the city's most urgent humanitarian challenges.
Grassroots Campaigns & Coalition Building
03

Reaching, Engaging, and Motivating Stakeholders

Our ability to develop and implement thoughtful, comprehensive grassroots campaigns is the YNY edge, as we recognized early on that sophisticated organizing and communications initiatives could be an incredibly effective tool for advancing issues and projects.

YNY understands how to reach, engage, and motivate key stakeholders like no one else.

Grassroots organizing at the Capitol
Notable Campaigns
  • Wine in Grocery Stores Coalition
    Building and expanding a statewide coalition uniting wineries, grocers, farm groups, and consumers in support of landmark retail legislation — mobilizing an unprecedented range of stakeholders behind a single legislative goal.
  • Dock Street Parent Engagement
    Organized a grassroots campaign of public-school parents in Dumbo, building authentic community support for a development that combined residential housing with a new middle school - the first public school shell in a private development in the City.
  • NYCHA Resident Engagement
    Led targeted outreach for Wegmans at the Brooklyn Navy Yard, ensuring NYCHA residents were genuine participants in the community process — not just recipients of information.
  • IKEA Red Hook Campaign
    Designed and executed a borough-wide grassroots campaign that built durable community support across Brooklyn's diverse neighborhoods for one of the city's largest retail projects.
  • Brooklyn Public Library Coalition
    Assembled a broad-based coalition of residents, civic groups, and elected officials to support the modernization of the Brooklyn Heights branch — preserving a vital community institution.
Innovation & Entrepreneurship
04

Where Innovation Meets Government

Start-ups, mid-size companies, and publicly traded corporations all succeed or fail based on their ability to innovate, and more often than not, government and public sector stakeholders are part of that process.

We create strategic public affairs campaigns that support innovation and deliver outcomes ranging from regulatory approvals to public policy reform.

Innovation and technology
Notable Projects
  • Amazon Micro-Mobility
    Regulatory advocacy and stakeholder engagement for Amazon's urban delivery innovation programs, navigating a complex city landscape to enable next-generation logistics in New York.
  • Popwheels Battery Swapping
    Drafted and secured passage of legislation enabling battery-swapping kiosk infrastructure across New York City — opening the path for a new category of clean mobility services.
  • Citibike E-Assist Policies
    Shaped the regulatory framework for electric-assist bicycles in the Citibike fleet, helping establish standards that now govern one of the country's largest bike-share systems.
  • AWS Cloud-First NYC
    Championed groundbreaking legislation compelling city agencies to adopt cloud-based computing — a policy milestone with lasting impact on how New York City government operates.
  • Dog Parker Street Pilot
    Secured city approval for an innovative street-level dog housing pilot program, demonstrating that creative public-private partnerships can improve everyday urban life.
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