About YNY

About
Yoswein New York

Founded in 1994 by former New York State Assembly Member Joni Yoswein, YNY is a certified woman-owned boutique public affairs firm. For three decades, we've delivered principled advocacy and real results for the people, projects, and organizations shaping New York.

About Us

Our History

  • YNY was founded in 1994 by former New York State Assembly Member Joni Yoswein
  • Recognized as a Top 50 Lobbying Firm in New York and awarded the City & State Social Responsibility Award
  • Joni Yoswein has been honored as a member of the Citywide Power 100 Women and the Brooklyn Power 50
  • Jamie Van Bramer, Jeff Denman and Kate Cucco all named 40 under 40
  • Certified Women-owned Business Enterprise (WBE) and Minority and Women-owned Business Enterprise (MWBE)
  • 30+ years of public affairs victories at City and State levels
  • A truly boutique firm - purposefully small, deeply focused - with expertise spanning land use, legislation, budgets, and grassroots organizing
Joni Yoswein with a YNY client at an event
Joni Yoswein as NYS Assembly Member for the 44th A.D.
YNY team member in conversation with a client
Jamie Van Bramer and Jeffrey Denman with Joni Yoswein
“
When your name is on the door, you have a unique and personal responsibility. I've always believed that, and I couldn't be more proud of the work we do every day.
Joni Yoswein - Founder & CEO
What Sets YNY Apart

The YNY Difference

01

Selective Roster

We believe every client should occupy a singular position on our roster. We don't take on conflicting interests, and we don't spread ourselves thin. If we take you on, you get our full attention.

02

Senior Team, Every Time

This is a principal-driven, family-led firm. Our founders and senior leaders are directly involved in every campaign, every strategy session, and every conversation with decision-makers.

03

Process Matters

We respect process. We know it deeply. But we never confuse activity with outcomes. Our measure is simple: did we deliver for our client, and did we do it with integrity and passion.

04

Partnerships are Key

We believe businesses and communities can thrive together. Our track record of creating partnerships between developers, organizations, and neighborhoods proves it.

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Ready to work with New York's most principled public affairs team?

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