Founded in 1994 by former New York State Assembly Member Joni Yoswein, YNY is a certified woman-owned boutique public affairs firm. For three decades, we've delivered principled advocacy and real results for the people, projects, and organizations shaping New York.
When your name is on the door, you have a unique and personal responsibility. I've always believed that, and I couldn't be more proud of the work we do every day.
We believe every client should occupy a singular position on our roster. We don't take on conflicting interests, and we don't spread ourselves thin. If we take you on, you get our full attention.
This is a principal-driven, family-led firm. Our founders and senior leaders are directly involved in every campaign, every strategy session, and every conversation with decision-makers.
We respect process. We know it deeply. But we never confuse activity with outcomes. Our measure is simple: did we deliver for our client, and did we do it with integrity and passion.
We believe businesses and communities can thrive together. Our track record of creating partnerships between developers, organizations, and neighborhoods proves it.